The names and faces of men like Thomas Edison and Theodore Roosevelt are familiar to us. Perhaps we’ve seen grainy silent video clips of them moving about. We can read their biographies and learn about their achievements and sometimes even famous speeches.

Few of us know what their voices actually sounded like. Does that matter? Absolutely!  The voice matters at least as much as the words. It shapes how we feel about the message.

At his inauguration, President John F. Kennedy made a famous plea to the American people: “Ask not what your country can do for you, but what you can do for your country.”

When those who remember or have studied Kennedy read these words, they recall how he looked and sounded, as he said them. Imagine the same words being uttered in a comical way or with a very timid voice. They would have been soon forgotten.

John F. Kennedy’s inaugural address

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