Advertisements from the turn of the century are often funny or even a bit shocking. Back then, there was no regulation governing what manufacturers could say when marketing their products. They could make wild claims of almost supernatural success without anything to back it up.

This was the case for Golden Specific, an elixir that was said to be the cure (the only cure) for alcoholism. Golden Specific was manufactured in Cincinnati, Ohio and marketed to women whose husbands drank. This particular ad stood out when because it goes a step beyond fantastic claims of success, by advising the buyers to administer it to their husbands by secretly spiking their coffee with it. Once in the subject’s system, some strange alchemy would take place and they would no longer want to drink. Like an anti-roofie.

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