The Original Lonely Hearts: Turn-of-the-Century Personal Ads

Finding love has never been easy. As early as the 1890s, people were using the papers’ classified section to place matrimonial ads, which were essentially want ads for a spouse.

The first ad I came across is from 1909. This fellow seems heartfelt, if not grammatically inclined.

The Jackson herald., July 15, 1909

This 1905 Babu Matrimonial Advertisement introduces us to a gentleman of 36 who is a self-described “independent, beautiful young widower… very rich family.” As if this wasn’t enough to start an all-out war for his affections, our hero (whom we’ll call Catfish) subtly mentions he still has his late wife’s jewelry.

Hold on to your heart, ladies!

Hold on to your heart, ladies!

Continue reading