Cigarettes for the Smart Set

As I’m finishing this third book, I’ve been looking in the newspapers archives a lot, and I was a little surprised to find how cigarettes were marketed as far back as the 1910s. It was pretty targeted.  So far I’ve identified three distinct types:

  • Cigarettes that appeal to the Smart Set
  • Cigarettes that appeal to the Everyman (or Everywoman)
  • Cigarettes that replace food or equate to food

I give you cigarettes for the Smart Set!

Choose the cigarette you’d buy in the poll at the end of this post!

1923 ad – You’d like to be swell like this guy, would you?


1915 ad – These guys remind me of people on their smart phones


1937 ad featuring minor celebrities


1914 ad wholesome cigarettes for the distinctive individual


1937 Old Gold ad



One thought on “Cigarettes for the Smart Set

  1. Pingback: Cigarettes for the Everyman (and Everywoman) – old spirituals

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